About us

AITHLETE

See More. Be More. 


Our Story

Founded in 2024, AITHLETE was born out of a passion for adventure and a vision to revolutionize how we experience and document our active lives. Our team is composed of outdoor enthusiasts, tech innovators, and design visionaries who share a common goal: to empower every individual to embrace their next adventure with confidence and creativity.
We are committed to pushing the boundaries of what wearable tech can do. Our smart sports glasses are designed to be more than just a gadget—they are an extension of your senses. With features like high-resolution cameras, advanced stabilization, AI-powered enhancements, and hands-free operation, our glasses provide you with the tools to capture every moment in stunning detail, whether you’re scaling a mountain or cruising through the city.

Brand Origin

AITHLETE was born out of the unwavering passion for both sports and cutting - edge technology. In an era where sports enthusiasts constantly seek innovative ways to enhance their experiences and record their remarkable moments, our founders, a group of sports lovers and tech visionaries, came together. They identified a gap in the market for a device that could seamlessly blend the functionality of a high - quality camera with the convenience and style of sports glasses. With this vision in mind, AITHLETE was established, aiming to revolutionize the way athletes and outdoor adventurers capture and relive their most thrilling times.


Eyes on the trail, Mind on the adventure.
Our mission is to empower you to tell your story, your way. We believe that every journey is unique, and with AITHLETE, you have the freedom to capture and express it in ways you never thought possible. Join us in our mission to redefine what it means to be an adventurer in the digital age. Together, we’ll push the limits, capture the unmissable, and inspire others to embark on their own journeys. At AITHLETE, we’re not just creating products—we’re crafting experiences.

Our News
We are thrilled to announce that in 2025, we showcased our innovative Smart Sports Glasses at CES. The event was a resounding success, as we received outstanding feedback on both the product definition and its sleek, cutting-edge design. Our Smart Sports Glasses have been designed to seamlessly integrate advanced technology with user-friendly features, making them the perfect companion for outdoor enthusiasts and athletes alike. Attendees and industry experts alike were impressed by the seamless integration of cutting-edge technology and sleek, modern aesthetics. The glasses not only met but exceeded expectations, solidifying our commitment to delivering top-tier wearable tech that enhances both performance and style. Stay tuned for more updates on our journey to revolutionize the sports eyewear market!